Great Britain Waffle

CATEGORY: Design, Development, Marketing

Project

In times when the market for QSR is booming, Great Britain Waffle came to us with a unique idea to sell waffles the British way, a recipe that is a trade secret to them. They were entering the market when there were already prominent brands who had set their foot strong in the Indian market.

The Challenge

For Great Britain Waffle, we had to design their entire brand identity and make them stand out from their fellow competitors. The brand identity was to be designed in a quirky way that attracts customers at first glance.

Colours, Characters and Story

We designed a few characters that are original to the brand; characters that live at the centre of the brand identity. Since the brand is talking about something British, we made everything royal about them. The characters that we defined are – the Queen, the Royal Guard and a thief. At its very core, the idea was to create a thief that is stealing waffle(s) and the Royal Guard(s) protecting them. Each and every character created shows an immense amount of love for waffles and that is displayed clearly.

The colours chosen for the brand had to be bright, loud and in tandem with the core idea of the identity. The colours also had to have that British-themed tones to them. That is why, we went with red, black and white as the brand’s primary colours. To complement them, we chose pastel shades of blue, yellow and purple.

Packaging Design

Visualising the story and putting it on the packaging boxes was a challenge that we overcame with these quirky designs. We made several packaging designs, each with its own story. One waffle pack, two waffle packs, 4 and 6 packs, a cake box, and more. We incorporated the colours and the characters on the packages to make them look vibrant and lively.

Social Media

In today’s times when digital marketing is a booming industry, we had to make sure that Great Britain Waffle has an impactful social media presence. We used current social media trends, the format of reels with trending music, eccentric motion graphics and eye-catching typeface to lure the audience and make them want to engage with the posts and know more about the brand. In order to keep the social media feed up to date, we used pop culture references that the audience, who mostly would be millennials and GenZ, would be familiar with and be able to relate with those.

Website

One of the most important things that we used to make the website for Great Britain Waffle lively was animation. We incorporated the brand identity – colours, characters and story on the website as well. Once everything was brought together on the website, the characters came to life with animation and enhanced the brand’s storytelling, even more, taking it to a whole new level of experience.

VIEW WEBSITE

We had to make sure that their stores also looked equally quirky and in motion with the brand identity we designed. For their stores, we designed wall art, display menus, handout menus, and tent cards as a part of the branding process.

Great Britain Waffle’s branding and promotion approach have to account for both digital and physical engagement with customers. Visual consistency is achieved via the use of various important aspects, including the logo, colours, artwork, characters, story, and typography. All channels of interaction with customers look to belong to one system and build brand recognition, from packaging design to website and social networks.

Whatsapp Twitter Facebook Pinterest Linkedin